Spey Flexes #MusclesForMussels to Save an Endangered Species

Spey Flexes #MusclesForMussels to Save Endangered Mussel - Spey Co

Join Spey in saving an endangered species of freshwater mussel, one selfie at a time. How, you might ask? Here’s how you can help spread the world and reverse the decline of the threatened freshwater pearl mussel of Scotland:


Step 1

Take your best shot while giving us your best flex. You don’t have to be a gym-selfie regular to be proud of your inner strength. Any flex will do – get creative! Have a friend snap a photo or strike a pose for a quick selfie.


Step 2

Tag @Spey using the hashtag #MusclesForMussels on Twitter or Instagram, and challenge your friends to do the same. The more people that know of this endangered species and why it’s so important for the health of river environments, the better! And while we’re getting social, give us a follow for exclusive luxury insights and behind-the-scenes access to Washington, DC.


Step 3

Sit back, relax, and let your flexing fame earn you the chance to win big! One lucky winner who flexes their #MusclesForMussels will receive a $250 gift card to shop the Spey collectionOoh, la la! Saving a species while looking fabulous? Not a bad way to start off your day.


Facts to give you power

And that’s it! It’s as easy as 1-2-3 to help let others know of the perilous situation that this Scottish freshwater pearl mussel is in. Here are some quick facts that you can use to wow your friends and illustrate the importance of conservation work:

  • The freshwater pearl mussel is classified by the International Union for the Conservation of Nature as critically endangered in Europe, having declined by 95 percent.
  • Scotland boasts some of the largest remaining populations, but even there, the population has halved within the last decade and is now extinct in 73 Scottish rivers.
  • One mussel filters daily the equivalent amount of water as we use for one shower.
  • Without the pollution and poaching that’s led to its decline, the mussel can live over 130 years!

Want to dive deeper? Explore how Spey is launching an expedition to survey one of the last remaining strongholds of this endangered species, and learn about the mussel’s impact on the environment. Just remember: flex your #MusclesForMussels to help us spread the word and save this species!